According to a story from Editor & Publisher, General Motors’ decision to pull corporate advertising from The Los Angeles Times will cost the newspaper ten million dollars a year — or maybe twenty. (That’s the estimate from the Prudential Equity Group.)
If this is how General Motors treats outsiders who criticize its policies, one can easily imagine how it treats insiders who dare to suggest that perhaps the carmarker might want to consider new approaches — such as gas/electric hybrid cars.
Kit Stolz 