The release of Al Gore’s An Inconvenient Truth climate change documentary next week has oil co-funded deniers at the anti-regulation Competitive Enterprise Institute and at FOXNews in full tizzy mode.
According to Kevin Drum and Christina Larson at Political Animal, the "thinktank" is responding with a week-long television advertising campaign in fourteen US cities that concludes with an amazingly dumb tagline:
CO2: We call it life.
This obvious absurdity has brought an avalanche of instant joke answers, a few of which will be listed below. Essentially, as Atrios and David Roberts at Gristmill and numerous others have pointed out in various ways, "If this is all they can come up with, they’re toast."
But it’s obvious how frightened the deniers are, if a movie expected to come in dead last among major releases this summer can elicit such a panicked response.
In something of a surprise, FOXNews claim to be going with the nuanced approach, focusing on the issue in response to Gore’s movie, but with a special that they say will attempt to "rise above politics on the global warming debate."
Given that last summer FOX actually aired a special on global warming from the Arctic, and accepted its reality for the first time in memory, we’ll cut them some slack, for once, not having yet seen it.
But back to the comedy, with a few alternative taglines:
From Political Animal: CO2: It’s what salad has for lunch.
Or: C02: We call it life.
No really–put that plastic bag over your head.
From Metafilter: Please ignore the environment, it will go away…
And the winner in Drum’s joke contest, from Publius.