Check out this great Internet graphic from a company — Media Curves — that uses focus groups to test responses from three groups — Democrats, Independents, and Republicans — to political ads. Fascinating results. Watching approval rating in action, you can see suspension of disbelief play out: the spectrum ranges from "Completely Believable" to "Not at All Believable."
The gist: this straightforward advertisement, from the Defenders of Wildlife, makes a potent case against Sarah Palin’s cruelty towards animals. The ad wins over both Democrats and Independents.
Republicans cannot be budged.But to influence two out of three groups is an extraordinary result.
See more here.
Kit Stolz 