Another edition in my wildly popular series.
Not really! It's just that Wa-Po columnist Joel Achenbach is so funny, when he rants against a rantable subject, he must be linked. Here goes:
Air Schlep
To save the company a couple hundred bucks I eschewed the slightly
expensive Southwest flight to Houston and instead bought a ticket on a
cheapo airline called Air Schlep or something to that effect. I believe
the airline's motto is Feel The Discount.They want you to have a visceral awareness of how much money you're saving. They're thinking about a new ad campaign:
Air Schlep: So Unpleasant that Crashing Doesn't Seem So Bad, Relatively Speaking.