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Storm vs. Drought: After weeks of flooding, how can CA still be in drought?

Climate scientists who have studied the Southwest largely agree that the vast region — which includes Southern California — has been in drought almost since the beginning of the 21st century. It’s a historic megadrought — meaning a drought of twenty years or more — with the driest soils in the West in at least…

Yvon gives away the store (Patagonia)

On the morning of September 14, Yvon Chouinard, the founder and owner of Patagonia, spoke to several hundred Patagonia employees and former employees at Patagonia’s Brooks campus in Ventura. In an address taped and transmitted to Patagonia stores and employees around the world, Chouinard announced that he and his family, the owners of the voting…

Patagonia’s environmental activism: a timeline

1960’s:    Yvon Chouinard, a competitive rock climber, takes up blacksmithing to improve the quality of steel pitons and climbing gear. He quickly establishes a reputation for worth and reliability, and begins selling climbing gear to other climbers out of the back of his car.  1970:      Chouinard Equipment is the leading supplier of…

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About Me

City-dweller, noodle lover, camera collector and fan of everything with a lens. I’m always trying out new gear. Edison is my outlet to share my new discoveries with the world.

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