Chouinard Equipment

Patagonia’s environmental activism: a timeline

1960’s: Yvon Chouinard, a competitive rock climber, takes up blacksmithing to improve the quality of steel pitons and climbing gear. He quickly establishes a reputation for worth and reliability, and begins selling climbing gear to other climbers out of the back of his car. 1970: Chouinard Equipment is the leading supplier ofContinue reading “Patagonia’s environmental activism: a timeline”