Tag Archives: Yvon Chouinard

Yvon gives away the store (Patagonia)

On the morning of September 14, Yvon Chouinard, the founder and owner of Patagonia, spoke to several hundred Patagonia employees and former employees at Patagonia’s Brooks campus in Ventura. In an address taped and transmitted to Patagonia stores and employees around the world, Chouinard announced that he and his family, the owners of the votingContinue reading “Yvon gives away the store (Patagonia)”

Patagonia’s environmental activism: a timeline

1960’s:    Yvon Chouinard, a competitive rock climber, takes up blacksmithing to improve the quality of steel pitons and climbing gear. He quickly establishes a reputation for worth and reliability, and begins selling climbing gear to other climbers out of the back of his car.  1970:      Chouinard Equipment is the leading supplier ofContinue reading “Patagonia’s environmental activism: a timeline”