In Slate, a science reporter specializing in sex, Jesse Bering, reports on a new study that finds that women who look drunk and/or stupid are especially attractive to straight men.
The study has problems — for one, a lack of a good control sample. For another, the hypothesis (that men find women who appear out of it more attractive because the guy thinks he's more likely to get laid, for example) surely has limits, to which the study seems blind.
All this Bering discusses ably. He notes the flaws, but concludes:
All else being equal, would you really have thought that the average man would subjectively perceive such women to be physically more alluring than their sober, bright-minded peers?
Actually, yes. But that's because I remember a great quote from the sexy, brainy Hedy LeMarr:
Any girl can look glamorous. All you have to do is stand still and look stupid.
Here's a pic of her in her early movie star days:
I wonder if Lamarr came to this realization because she couldn't look stupid if she tried, and maybe sometimes wished she could.